Digital Writing, Rhetoric & Discourse Rotating Header Image

New research on reading

From the Wall Street Journal:

It takes the average reader just seven hours to read the final book in Suzanne Collins’s “Hunger Games” trilogy on the Kobo e-reader—about 57 pages an hour. Nearly 18,000 Kindle readers have highlighted the same line from the second book in the series: “Because sometimes things happen to people and they’re not equipped to deal with them.” And on Barnes & Noble’s Nook, the first thing that most readers do upon finishing the first “Hunger Games” book is to download the next one.

In the past, publishers and authors had no way of knowing what happens when a reader sits down with a book. Does the reader quit after three pages, or finish it in a single sitting? Do most readers skip over the introduction, or read it closely, underlining passages and scrawling notes in the margins? Now, e-books are providing a glimpse into the story behind the sales figures, revealing not only how many people buy particular books, but how intensely they read them.

image title


The perfect man, according to data collected by digital publisher Coliloquy from romance-novel readers, has a European accent and is in his 30s with black hair and green eyes. Optimal chest-hair level: ‘slightly hairy.’ For love scenes, 65% of readers prefer very steamy, 15% prefer tame and 20% are in the middle.

Read the rest of the article: “Your E-Book Is Reading You: Digital-book publishers and retailers now know more about their readers than ever before. How that’s changing the experience of reading.”