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What Were Memes For?

A few years ago, when it suddenly occurred to us that the internet was a place we could never leave, I began to keep a diary of what it felt like to be there in the days of its snowy white disintegration, which felt also like the disintegration of my own mind. My interest was not academic. I did not care about the Singularity, or the rise of the machines, or the afterlife of being uploaded into the cloud. I cared about the feeling that my thoughts were being dictated. I cared about the collective head, which seemed to be running a fever. But if we managed to escape, to break out of the great skull and into the fresh air, if Twitter was shut down for crimes against humanity, what would we be losing? The bloodstream of the news, the thrilled consensus, the dance to the tune of the time. The portal that told us, each time we opened it, exactly what was happening now. It seemed fitting to write it in the third person because I no longer felt like myself. Here’s how it began.

She opened the portal, and the mind met her more than halfway. Inside, it was tropical and snowing, and the first flake of the blizzard of everything landed on her tongue and melted.

Close-ups of nail art, a pebble from outer space, a tarantula’s compound eyes, a storm like canned peaches on the surface of Jupiter, Van Gogh’s Potato Eaters, a chihuahua perched on a man’s erection, a garage door spray-painted with the words ‘STOP NOW! DON’T EMAIL MY WIFE!’

Why did the portal feel so private, when you only entered it when you needed to be everywhere?

The amount of eavesdropping was enormous. Other people’s diaries streamed around her. Should she be listening to the conversations of teenagers? Should she follow with such avidity the compliments rural sheriffs paid to porn stars, not realising that other people could see them?

She lay every morning under an avalanche of details, blissed: pictures of breakfasts in Patagonia, a girl applying foundation with a hardboiled egg, a shiba inu in Japan leaping from paw to paw to greet its owner, white women’s pictures of their bruises – the world pressing closer and closer, the spider web of human connection so thick it was almost a shimmering and solid silk.

It was a mistake to believe that other people were not living as deeply as you were. Besides, you were not even living that deeply.

She opened the portal. ‘Are we all just going to keep doing this till we die?’ everyone was asking.

— LRB, “The Communal Mind: Patricia Lockwood travels through the internet”