Something to consider as we think about our Op-Ed essays this week:
“A speaker persuades an audience by the use of stylistic identifications; the act of persuasion may be for the purpose of causing the audience to identify itself with the speaker’s interests; and the speaker draws on identification of interests to establish rapport between herself or himself and the audience.” — Kenneth Burke, A Rhetoric of Motives.
Identification, Burke reminds us, occurs when people share some principle in common — that is, when they establish common ground. Persuasion should not begin with absolute confrontation and separation but with the establishment of common ground, from which differences can be worked out. Imagining common ground is the point of our work with stasis and with exigency.