Rhetoric & Composition I: Winter Quarter 2013 Rotating Header Image

“New York Is …”

NYT: “A Lonely Gaze on The Times and Its City”

In 1958, the promotion department of The New York Times hired a young Swiss expat to take pictures that were collected in a slim hardcover book for prospective advertisers. The book, “New York Is,” extolled the virtues of the city and of the newspaper as the best way to tap its prosperous postwar consumers.

 Click images for larger versions.