Spring Quarter, 2010

Course texts & materials



Kress, Gunther. Multimodality: A Social Semiotic Approach to Contemporary Communication. Routledge, 2010.

Lupton, Ellen. Design Writing Research. Phaidon Press, 1999.

Provided via handouts, URLs, or PDFs for background a possible support for your projects:

Barthes, Roland. Camera Lucida. Hill and Wang, 1982. (sections on studium and punctum).

Berry, Lloyd E., ed., The Geneva Bible. [1540] Madison, WI: University of Wisconsin Press, 1969. “Introduction” and Genesis, 1-6.

Carson, David. The End of Print: Graphic Design of David Carson. Laurence King, 2000.

Colie, Rosalie. The Resources of Kind: Genre-Theory in the Renaissance. Univ of California Press, 1984.

Drucker, Johanna. Figuring the Word: Essays on Books, Writing and Visual Poetics. Granary, 1998.

George, Diana. “The Word on the Street: Public Discourse in a Culture of Disconnect,” Reflections: A Journal of Writing, Service-Learning, and Community Literacy,” 2.2 (Spring 2002): 6-18.

Kress, Gunther. Reading Images: Multimodality, Representation and New Media. Conference paper: Preparing for the Future of Knowledge Presentation.

Manovich, Lev. The Language of New Media. MIT Press, 2001. Especially sections on databases and the tendencies and characteristics of new media:
— Numerical Representation
— Modularity
— Automation
— Variability
— Transcoding

Nelson, Robert. “The Slide Lecture, or the Work of Art ‘History’ in the Age of Mechanical Reproduction.” Critical Inquiry. 26(2000): 414-434.

Worthen, W.B. “Drama, Performativity and Performance.” PMLA Oct. 1998: 1093-1107. (Passages on “Romeo + Juliet”)

Wysocki, Anne Frances. “Impossibly Distinct: On Form/Content and Word/Image in Two Pieces  of Computer-Based Interactive Multimedia.” Computers and Composition 18: 137-62.

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