“Besides, better facts tend to be counterproductive on hot-button issues like gun control. As Tali Sharot notes in her book “The Influential Mind,” when you present people with evidence that goes against their deeply held beliefs, the evidence doesn’t sway them. Instead, they invent more reasons their prior position was actually correct. The smarter a person is, the greater his or her ability to rationalize and reinterpret discordant information, and the greater the polarizing boomerang effect is likely to be.”
— NYT: David Brooks: “Guns and the Soul of America”